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Reach Your Customers: Advertising
that Pays Off
From a business perspective, there's never been a better time to advertise in
CRN. By touching CRN subscribers you open a dialogue between more than 13,000
Solution Providers that consult with more than 750,000 businesses, who are responsible
for buying $33 billion in IT products and services.With that much spending out
there, you couldn't possibly reach every single enduser, so why not connect with
the cream of the crop-those directly or indirectly responsible for influencing
the bulk of IT dollars.
CRN subscribers are involved throughout the market-wherever your buyers may
be. Many focus on horizontal applications, like network solutions, security or
CRM implementations. Others have an edge in vertical markets, where domain knowledge
gets the nod from buyers. If you're focused on customer size, CRN subscribers
have you covered there
as well. |
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End User Organization |
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CRN Subscribers Who Sell To: |
Fortune 500 . . . . . . . . .
. . . . . . . . |
5,234 |
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|
Large (101 - 500) . . . . . . . . . . . . |
5,176 |
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|
Medium (26 - 100) . . . . . . . . . . . . |
6,922 |
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|
Small (<25) . . . . . . . .
. . . . . . . . . |
7,341 |
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Source: CMP Media |
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Product Depth
These days, the average solution requires 40 components. Whatever you sell, you
can bet that
CRN's audience is heavily involved in the technology selection process. The chart
below includes
the product categories most often cited by our subscribers. |
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Percent Who Sell/Recommend: |
Software
. . . . . . . . . . . . . . . . . . . . |
72% |
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| |
|
Networking/Communications . . . |
75% |
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| |
|
Storage . . . . . . . . . . . . . . . .
. . . |
78% |
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| |
|
Systems. . . . . . . . . . . . . . . .
. . . |
80% |
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| |
|
Operating Systems . . . . . . . . . . . |
72.6% |
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| |
|
Peripherals . . . . . . . . . . . . . . .
. . |
69.4% |
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|
Internet/Web . . . . . . . . . . . . . .
. |
92% |
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|
Source: CMP Media |
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Extend Your Market Reach
When you advertise in CRN, you're tapping the largest pool of technical talent
in North America.
These are companies willing to invest in the technical, marketing and support
skills necessary
to sell and support your products. It's a motivated, professional audience whose
business
success depends on finding the right drivers.
Partner with CRN and start communicating today. |
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